Japan is the second most powerful economic power in the world, and therefore it is quite understandable that our entrepreneurs are interested in establishing mutually beneficial cooperation with the business community of this country. It should be noted that since the beginning of economic reforms in Russia and in Russia's relations with its eastern neighbor, noticeable changes have taken place, but in general, the state of business cooperation between the two countries leaves much to be desired. Admittedly, their level does not meet mutual interests and does not correspond to the existing potential capabilities of the two countries. Among the reasons hindering the development of this process, we should mention the lack of a peace treaty, unresolved territorial issues, as well as the Japanese wariness about the criminalization of the Russian economy, the prevailing corruption in it, and the lack of a generally recognized legal framework. The inability of our entrepreneurs to do business with the Japanese also does not contribute to the development of good-neighborly contacts. For many of them, the Land of the rising Sun is still "terra incognita". They judge the life and affairs of its population superficially. Trying to establish contacts, they do not delve into the essence of the problems of this country, do not think about the peculiarities of the Japanese national character, which ultimately leads to failures. TWO MODELS OF ENTREPRENEURSHIP The American magazine "Newsweek" once conducted a kind of sociological experiment, trying to find out the most promising form of business organization. In the course of a journalistic investigation, its organizers scrupulously studied the psychology, mindset, lifestyle, and career of two typical "average" entrepreneurs in the United States and Japan. We analyzed the history of businessmen, each of whom reached, in general, the same level. American Tom Hezlet went sailing through life alone, relying only on his own resourceful ... Read more