Yu. S. FAYZRAKHMANOVA Graduate student Kamchatka State University n.a. Vitus Bering Keywords: Republic of Korea, borrowings from the Korean language, onomatopoeic words, hangul, han For a long time, Korea was a "hermit", closed to prying eyes, a country whose rich national culture remained unappreciated. During the period of isolation (XVII-XVIII centuries), when all contact with foreigners was forbidden, the understanding of one's own exclusivity, soaked in the dew of tradition, became the soil on which the culture and national character of Koreans were nurtured. The country of morning freshness opened its doors relatively recently, at the end of the XIX century. Jaded with Western culture, a person who has crossed the threshold of Korea * feels the morning freshness wash over his mind with a flood of new impressions and sounds. But even if you stay outside of Korea, you can get in touch with the" Korean world", being under the surging wave of Korean culture. HALLYU** Hallyu means spreading South Korean culture outside the country. This cultural phenomenon began with TV series, Korean pop music, and popular online games. Today, this wave has swept not only Japan and China, but also spread far beyond Asia, covering Europe and America. Russia also did not stand aside. In addition to having a purely cultural effect, the Korean Wave also makes an active contribution to the development of the country's economy. According to the Korea Foreign Trade and Investment Promotion Agency (KOTRA), in 2013, the economic effect of Hallyu, which is manifested in generating income from the sale of Korean pop culture and tourism products and services, was about $620.9 million in Europe alone.1 After the cancellation of visas between Russia and the Republic of Korea, the flow of Russian tourists to Korea has increased since January 2014. The South Korean government has adopted a comprehensive plan that provides for an increase in the number of Russian tourists to 350 thousand people a ... Read more